March 12, 2024
Whether for training, productivity gains or customer engagement, XR is being used to create immersive experiences in new and increasingly adventurous ways.
This growing trend has seen the emergence of specialist virtual production (VP) studios equipped with the latest hardware, software and with a team of experienced professionals on hand, to devise and create VP experiences that meet the specific needs of a wide variety of customers.
Because they offer several advantages over traditional green screens, LED displays are becoming increasingly popular in VP studios. Benefits of LED include:
Better image quality: LED displays can produce much sharper and more realistic images than green screens. This is because they can display a wider range of colours and have a higher refresh rate.
More flexibility: LED displays can be easily customised to fit any size or shape of studio. They can also be curved or angled to create a more immersive experience for viewers.
Easier to use: LED displays are much easier to use than green screens. They allow the actors to react in realtime and immerse themselves within the scenario.
Silvertown Studios in East London is currently utilising the XR led screen and Brompton processing for the combination of high-resolution display and advanced rendering software. This combination creates immersive backgrounds and landscapes that are as realistic as they are breathtaking. The set-up also allows actors to interact with the virtual environment in realtime, which helps construct a performance that is authentic as well as saving time in post-production.
Virtual production is a powerful production method with the potential to revolutionise the way we create and use video content. As VP technologies continue to develop, we can expect to see even more innovative and creative ways for organisations to use it.
